Sam’s Selects

Pure Michigan x Visit Detroit

With the NFL Draft coming to Detroit in 2024 our clients, Pure Michigan and Visit Detroit, teamed up with Sam Richardson to promote that everything is possible in Detroit.

Sam’s Selects was Born

In a draft style format Sam selected his top 5 places to visit while in Detroit. :15s & :30s were also created for various media placements directing people to watch the full length video on the website or youtube. OOH boards were placed in high foot traffic areas promoting the state and city during the draft.

We even made history by getting Barry Sanders, along with Sam, to spike a football in the Hot Sam’s segment!