Art Direction & Content
Fresh Lives Here
Role
Lead Art Director
Launch
February 2024
01.-
Context
Challenge
In Pure Michigan, you’ll find real people coming together, breaking down barriers and inspiring travelers to do big things. Because out here – where fresh lives – you’re compelled to take chances, put your skills to the test and live your fresh life.
02.-
Goal
The Campaign
We created 4 videos each one featuring a unique community in Michigan that would appeal to our segment audiences. From these locations we shot video and stills in tandem while colleting interview content to help support the business and talent campaigns. The videos and stills are used in support of our seasonal campaigns.