Art Direction, Content & Web Design
OnStar Advisors
01.-
Context
Challenge
Assigned with the task to humanize the OnStar brand. We set out to tell the stories of the people behind the button. We interviewed advisors to find out why they do what they do and to bring to life how caring and helpful they really are.
02.-
Goal
Generating Content
We tried to gather as much content from the shoots as we could. So it could later be used and repurposed for social posts, content on experience OnStar website, and other branding platforms throughout the year. Videos were edited for the website and shared on social media channels.