Art Direction
GMC Behind the Badge
Role
Lead Art Director
Start
12 July 2025
01.-
Context
Strategy
With the addition of tariffs and pressure from customers who take pride in supporting American made products. GMC wanted to build an episodic social campaign featuring how they're driving innovation in American manufacturing.
02.-
Goal
Behind the Badge
Leveraging footage from a recent Factory Zero shoot we set out to build a narrative around the innovation and technology used in manufacturing the Hummer EV. Four episodes were created around establishing the story of Factory Zero, the innovation that goes into building the highly capable Hummer EV and the workers who are helping to build the future.
