Art Direction
In A New Light
Role
Lead Art Director
Start
27 March 2025
01.-
Context
Challenge
While Buick was in the middle of rebranding, we needed to create a new campaign to attract younger and more energetic buyers to the brand.
02.-
Goal
In A New Light
Shooting specifically for social we captured footage while on the broadcast sets. The goal was to capture similar footage but for social edits. We shot 4 vehicles with talent across 5 days and were able to capture additional content for Organic use as well. Specific edits and shots were created for TikTok to make the paid videos feel more platform specific.
