Libre Sense

Abbott is a Health Care Company specializing in Medical Technology mainly in cardiovascular, diagnostics, diabetes and neuromodulation products. Not only were they launching a new product into a new market they were also rebranding and using this product launch as the first public introduction.

Libre Sense is a glucose sensor that helps athletes achieve next-level performance. The website needed to tell this story in a compelling way and get athletes excited to integrate the sensor into their training program.

I created an engaging experience mixed with animations and imagery to tell the story and successfully launched Libre Sense for the European market. All content was created specifically for the launch.